While serving up beer to the fine folks around town we’re often asked about the history of our wonderful space in the West End of Winston-Salem, NC.
After successfully settling our flagship taproom in the historic Greensboro neighborhood of Fisher Park, we aimed to do the same as we looked for a home to settle our second location in Winston-Salem. We have always loved that while being considered part of downtown, our Greensboro taproom has always felt like a neighborhood community spot, where our regular patrons feel as at home in the taproom as they do in their own home. When we found our Barrel Hall in the West End we thought it the perfect location to develop the same atmosphere.
HISTORY OF THE WEST END NEIGHBORHOOD
Established in the late 19th century, the West End neighborhood is a picturesque example of a “turn of the century” urban streetcar suburb neighborhood. It boasts dramatic, hilly topography and unique and varied architecture reflective of its period of development.
The West End today remains much as Jacob Lott Ludlow, Winston-Salem’s first city engineer, designed it in 1890: a picturesque residential neighborhood which emphasizes the natural qualities of its landscape through the use of curving streets and occasional parks. In its prime developmental years, some of the finest houses in Winston-Salem were built in the neighborhood, and with help from the West End Historic Association remain as beautiful and idyllic today as when they were constructed. The neighborhood takes great pride in this fact, culminating in an annual holiday tour of these historic houses!
The neighborhood continued to develop until the 1930s. In that time, a number of commercial buildings began to take shape in the area, one of which would eventually become Joymongers Barrel Hall.
GARAGE TO JOYMONGERS BARREL HALL
Nestled in among these fine houses and winding hilly streets is our second location. Built in the 1920s, towards the end of the West End’s developmental period, it originally served as a GMC truck service facility. Which felt even more kismet for Joymongers, as our co-owners, the Jones family, have a long history in the automobile industry.
Since its heyday as a garage, the building has been through number of rebirths, we have known it to be used for services such as a printing company, a flooring store, and most recently before Joymongers moved in, a CrossFit gym. In those reiterations, much of the original charm of the building was lost. The large garage openings were closed up, and drywall placed over the original construction.
When we purchased the building, we felt the desire to return it to those historic roots. We stripped back that drywall to reveal the character of the natural brick underneath. To carry over an indoor-outdoor style loved by our patrons in Greensboro, we reopened the garage doors and installed new glass and aluminum garage doors.
While these updates have the distinct atmosphere of craft breweries today, we love how it brings the building back to feel and function almost exactly as it did 90 years ago when it was constructed.
THE BARREL HALL TODAY
While all of our brewing continues at our original facility in Greensboro, the wide open floor plan and tall ceilings of the building have made it the perfect location for a dedicated barrel-aging facility.
Using wine and liquor barrels to bring more complex flavors to beer is a burgeoning trend in the craft beer industry. We’re proud to say Joymongers Barrel Hall is one of the few facilities in the country dedicated solely to the production of barrel aged beers. We love to see how our patrons have embraced this trend and enjoyed the different creations of our brewing staff.
At any time there are approximately 3-6 different brews aged 4-8 months in our barrels on tap for patrons to enjoy, as well as a number of our flagship brews. We encourage you to come by and sample the selection!